KPMG Golf Business Forum

OBJECTIVES: Landmark Media was retained by KPMG in 2006 to raise awareness of the Golf Advisory Practice services in Europe, the Middle East and Africa and to target, invite and host media at the annual Golf Business Forum.

STRATEGY: Focus on influential international business and property media by building relations with key contacts and give them access to KPMG research, to generate articles all year round, and invite them to the Golf Business Forum, to write articles about the golf development business, with KPMG positioned correctly as leaders in market intelligence.

RESULTS: Using the Golf Business Forum as a hook, Landmark Media has helped KPMG generate regular articles in globally important business and property media, including the Financial Times, Wall Street Journal, TIME magazine, Bloomberg and BBC Business of Sport.