HSBC to partner the Golf Business Forum

(December 17, 2013) HSBC, one of the world’s largest financial institutions and a major supporter of golf worldwide, has been announced as the new title sponsor of the Golf Business Forum which will be staged next year at The Westin Abu Dhabi Golf Resort & Spa, Abu Dhabi, from 28th - 30th April 2014.

HSBC see the Golf Business Forum as the perfect vehicle to complement its current global sponsorship portfolio. The event, which has been running since 2004 attracts more than 250 golf industry delegates each year ranging from industry leaders to developers, investors and journalists from more than 40 countries. HSBC will also become the major partner of the Golf Business Community (GBC) – an online platform for the industry to learn and access data and research as well as golf news.

HSBC has a holistic approach to its global sponsorship program supporting golf at all levels of the game from grassroots to elite professional golf. Sponsorships include the WGC-HSBC Champions, the HSBC Women’s Champions, the Abu Dhabi HSBC Golf Championship, the HSBC China Junior Golf Programme as well as being a patron of the Open Championship.  The partnership with the Forum and Community will see HSBC extend its commitment to the golf industry, building on the 2020 HSBC Vision Report published in 2012, as well as further establishing its position as a thought leader in the business of sport.

Commenting on the Golf Business Forum, HSBC Global Head of Sponsorship and Events Giles Morgan said, “The Golf Business Forum and Golf Business Community are a natural fit and extension of our current golf properties and our sponsorship programme. HSBC continues to open up the world of golf and we believe the unique platform of the Golf Business Forum and the Golf Business Community will play an important part in developing and shaping the golf industry as well as showcasing our business assets to key golf industry sectors.”

Guy Kinnings, Global Head of Golf, IMG, said, “We are delighted to be partnering HSBC on the Golf Business Forum and Golf Business Community. Having worked together on numerous projects, we know that their innovative approach and vast experience in the game will add much to this premium event for the golf industry. We are looking forward to working with them in Abu Dhabi and beyond.”

Nick Oakley, IMG Golf said, “Linking HSBC with the Golf Business Forum is exactly the type of initiative we had hoped for and I am extremely excited by the opportunity this presents. HSBC is obviously a fantastic brand to have on board and we are looking forward to taking the Forum to another fantastic golf destination in Abu Dhabi. HSBC’s involvement will no doubt help us to grow the content of the forum and take it to new territories in the future.”

For further details and enquiries associated to attendance, engagement and brand exposure with the Golf Business Forum or Community, please contact – nicholas.oakley@img.com

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