Callaway Apparel Introduces A/W 2024 Collection for Men
Combatting the elements and being comfortable playing golf in all conditions sits at the heart of this new technology-rich, authentic-to-golf apparel line for men
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Callaway Apparel today reveals its new 2024 Autumn-Winter Collection for men, showcasing a host of key fabric and performance innovations for the all-weather male golfer.
The launch of Autumn/Winter 2024 once again underlines Callaway Apparel’s commitment to ‘We Fit The Game’, with a clean and classic collection of technologically advanced WeatherSeries™ products that deliver the very best performance out on the golf course.
There are a host of standout new introductions in the Men’s range including the thermal Textured Pullover, a staple wardrobe piece for the AW season.
With a brushed interior and striking outer look, plus four-way stretch, it benefits from Callaway’s proprietary Swing Tech Technology® for restriction-free movement during the golf swing.
A new Vest with Sherpa Interior is both wind and water resistant and benefits from a four-way stretch softshell outer and a Sherpa fleece lining. For colder days, the new Dobby Jacket with Sherpa Interior is the perfect foil for a biting wind out on the golf course.
Wind and water resistant, it offers a four-way stretch softshell outer with a Sherpa fleece lining, zippered chest pocket and adjustable Velcro cuffs and toggle hem.
Offering a luxurious feel, a new Aquapel® Premium Hoodie, showcases an Aquapel® finish, thermal brushed inner fabric, and Swing Tech® Technology, while the Premium Full Zip Wind Jacket (water and wind resistant) is a classy addition to the AW line.
For all-weather performance, 2024 also sees a hugely upgraded StormLite II Waterproof Rain Suit, a lightweight waterproof solution with a jacket showcasing Swing Tech Technology. Aquaguard pockets, Velcro cuffs, two-way zipper, chin guard and adjustable toggle hem are all strong features. The accompanying Trousers feature three-layer knit fabric with stretch and comfort stretch waistband.
Commenting on the launch of AW24, Helen Willsmer, Brand Director at Callaway Apparel, said: “This is a very focused and succinct collection for men which we are extremely proud of. We are purposefully offering retailers a very tight product line as we do not wish to burden them with huge volumes of stock. It’s also a beautiful, instantly appealing, and very easy collection to merchandise in-store.”
Aligned to the hardware brand, a host of industry-leading key technologies sit at the heart of the products within its COLD. WIND. and RAIN. sub-categories.
COLD. offers PrimaLoft® functionality at the very highest level. It’s also water-repellent and breathable. This insulation filling protects the body from moisture and keeps you dry and warm. In addition to optimum thermal output in all conditions, PrimaLoft® simultaneously ensures a low weight without increasing volume.
WIND. garments feature SINGTEX® STORMFLEECE™, a breakthrough technology for the textile market that not only helps shield the wearer from biting autumn and winter chills, but also remains extremely lightweight and eco-friendly too.
In RAIN. Nanotex Aquapel® uses eco-conscious water repellency technology that works at the molecular level of a fabric’s fibres, creating ‘whiskers’ that change the surface tension of the fabric, making it highly-resistant to water.
HERO PRODUCTS
Vest with Sherpa Interior – Product code: CGRFE012
Dobby Jacket with Sherpa Interior – Product code: CGRFE010
Textured Pullover – Product code: CGKFE026
Premium Full Zip Wind Jacket – Product code: CGRFE024
Aquapel® Premium Hoodie – Product code: CGKFE096
StormLite II Waterproof Rain Suit – Product code: CGRFD0A0 (jacket); CGBFB0A7 (trousers)
Contact
For further information, telephone: +44 (0)1376 504 395 or email: [email protected]
