More than three-quarters of adults use Facebook daily, with content consumption having increased by 57% in the past two years (Hubspot).
Content marketing on Facebook, including video and Facebook Live, now offers significant opportunities to reach and engage ever larger audiences.
As communications partner to the annual Berenberg Gary Player Invitational at the Wentworth Club, London, Landmark created a strategy to combine high-profile media opportunities with a social media content strategy designed to amplify key messaging from the event.
This included Facebook Live videos from the course, including walk-and-talk interviews with star players Martin Kaymer, Ernie Els and Branden Grace.
And if you thought Facebook was simply for frivolous friend-chat, think again: 74% of people say they now use Facebook for professional and corporate purposes.