Objectives

  • Retain loyalty of existing customers and reach prospects
  • Communicate key messages focused on bottom line business benefits
  • Maintain Club Car’s position as market leader in golf

Strategy

  • Create unified database of existing customers and prospects
  • Produce bespoke branded B2B e-newsletter distributed to customers
  • Generate deeper engagement with target audience with relevant, creative content

Outcomes

  • E-newsletter maintains regular sales dialogue and brand touchpoint with customers
  • Measurably high level of interest and engagement with content
  • Club Car maintains high level of brand loyalty and repeat business