According to research by Google, 70% of B2B decision makers prefer video over text.

Landmark has been producing compelling video content for more than a decade and made it a central part of our B2B content marketing strategy for Club Car’s Ryder Cup campaign in 2018.

Landmark developed a content plan focused on a series of B2B brand videos – some of them shot cost-effectively on iPhone and edited in-house – telling the story of Club Car’s extensive logistical support for one of the world’s largest sporting events.

The content was then distributed via email newsletters to Club Car’s database of distributors and customers, amplified on social media and shared with golf industry media, generating a widespread reach and receiving high click thru and engagement rates.