Objectives

  • To raise brand awareness and exposure of EGCC internationally via high quality, high volume media coverage in relevant and influential outlets

  • To position EGCC as a ‘prestigious, sought-after and unique’ golf and lifestyle experience that cannot be found elsewhere in Europe (adding value to the real estate, membership and golf travel proposition)

  • For EGCC to be ranked as one of Europe’s Top 100 golf courses

  • Activate the launch of Annika Sorenstam’s new golf course design project, in partnership with European Golf Design, at EGCC.

Strategy

  • Target key international golf travel and golf course rankings editors with programme of press releases, photo stories, feature articles and news

  • Communicate with key golf property editors and writers, beyond golf magazines

  • Manage a series of small-group press visits to EGCC and Tallinn.

Outcomes

  • Ranked in Golf World’s Top 100 Courses in Continental Europe

  • Real estate at EGCC featured in a series of UK national newspaper property articles, including The Telegraph and The Financial Times

  • Over €1million of media coverage for EGCC

  • Golfing World created a launch film, shared across its global platforms, on the launch of Annika’s design project. (See video link, right).