Objectives
To raise brand awareness and exposure of EGCC internationally via high quality, high volume media coverage in relevant and influential outlets
To position EGCC as a ‘prestigious, sought-after and unique’ golf and lifestyle experience that cannot be found elsewhere in Europe (adding value to the real estate, membership and golf travel proposition)
For EGCC to be ranked as one of Europe’s Top 100 golf courses
- Activate the launch of Annika Sorenstam’s new golf course design project, in partnership with European Golf Design, at EGCC.
Strategy
Target key international golf travel and golf course rankings editors with programme of press releases, photo stories, feature articles and news
Communicate with key golf property editors and writers, beyond golf magazines
Manage a series of small-group press visits to EGCC and Tallinn.
Outcomes
Ranked in Golf World’s Top 100 Courses in Continental Europe
Real estate at EGCC featured in a series of UK national newspaper property articles, including The Telegraph and The Financial Times
Over €1million of media coverage for EGCC
- Golfing World created a launch film, shared across its global platforms, on the launch of Annika’s design project. (See video link, right).
