Objectives

  • Launch Golf GameBook in the UK to target B2B audience
  • Engage London sponsorship agencies and prospective commercial partners
  • Create digital content for future sales and marketing activities

Strategy

  • Organised an educational seminar on ‘Mobile Marketing in Golf’ featuring expert speakers
  • Produce a video at the event to be used as B2B sales and marketing collateral
  • Video featured expert insights and testimonials to build brand and commercial credibility

Outcomes

  • Event video used to follow-up with brands that attended and agencies unable to attend event
  • Proved to be the first step in securing commercial deals with BMW (Ryder Cup campaign) and MasterCard (Open Championship campaign)
  • Created long-term opportunity to partner with The European Tour