While technology has created a wealth of digital marketing opportunities, the world’s most successful golf venues continue to invest significantly in public relations, generating positive publicity, managing reputations and brand storytelling.

Following a multi-million pound refurbishment and investment in the world famous hotel and sporting estate, Gleneagles commissioned Landmark to assist in the introduction of its new brand positioning, ‘The Glorious Playground’ to the golf market.

Landmark developed a strategic brand communications plan, refined key messaging and implemented a targeted PR campaign focused on influential media, culminating in a brand experience event, ‘The Glorious Golf Gathering.’

The work resulted in significant media coverage and contributed to the award of ‘Best Golf Resort in the UK & Ireland 2018’ by Golf World magazine.