Objective
- Enhance awareness of Europe’s biggest golf retail and education event
- Drive pre-show online registrations on www.golftradeshow.co.uk
- Increase attendance of PGA Professionals at Golf Trade Show
Strategy
- Multi-platform social outreach highlighting show content, including exhibitors and educational speakers, and key benefits, such as free attendance for PGA Professionals
- Multi-platform social outreach supported by a co-ordinated PR, advertising and customer communications
Outcomes
In 2015 –
- Digital outreach using social networks generated more than 200,000 impressions
- More than 60 articles, including high quality features, appeared in golf trade media
