Objective

  • Enhance awareness of Europe’s biggest golf retail and education event
  • Drive pre-show online registrations on www.golftradeshow.co.uk
  • Increase attendance of PGA Professionals at Golf Trade Show

Strategy

  • Multi-platform social outreach highlighting show content, including exhibitors and educational speakers, and key benefits, such as free attendance for PGA Professionals
  • Multi-platform social outreach supported by a co-ordinated PR, advertising and customer communications 

Outcomes

In 2015 –

  • Digital outreach using social networks generated more than 200,000 impressions 
  • More than 60 articles, including high quality features, appeared in golf trade media

GTS

In 2015, digital impressions totalled more than 200,000