Objectives

  • Launch two new GOLFINO flagship stores – London Mayfair and Edinburgh Multrees Walk
  • Manage pre- and post-launch publicity for both stores
  • Drive footfall to new stores and raise general awareness of GOLFINO, Europe’s market-leading golf sportswear brand.

Strategy

  • Create two professionally-managed VIP store-opening events, hosted by GOLFINO owner, Bernd Kirsten
  • Use the power of ‘celebrity’ (GOLFINO model Sophie Anderton and BBC Presenter and GOLFINO fan, Chris Hollins) to deliver a memorable GOLFINO brand experience
  • Use the store opening events to create a fresh brand touchpoint for key customers and important lifestyle, fashion and golf media
  • Use the power of video to create a post-event film that the GOLFINO sales and marketing team could subsequently use to re-enforce the growth of the brand across key European markets.

Outcomes

  • Key customers invited and attended both store openings
  • Extensive pre- and post-opening media coverage in influential lifestyle, fashion trade and golf journals and websites
  • Store opening video was shared across the GOLFINO business network, highlighting the growth of the brand, enhancing the sales dialogue, and increasing orders.