The need for integrated marketing and sales is now greater than ever.
At the rejuvenated Le Touquet Golf Resort, Landmark has led the development of both a new brand positioning, ‘France’s No.1 Links’ and a combined sales and marketing strategy.
Following the implementation of a marketing communications plan, which combined social media, influencer and PR campaigns, including a feature on CNN Living Golf, Landmark and its expert golf travel sales advisor undertook a sales audit ahead of the development of an integrated strategic sales plan in 2018.
Engagement of existing and new tour operators, golf clubs, groups and MICE organisers, in conjunction with a suite of new packages and offers, as well as a B2B content marketing campaign, contributed to a significant year-on-year increase in both tour operator and direct sales.
CNN Living Golf at Le Touquet Golf Resort: Watch the Video