Objectives

  • Raise awareness of a ‘forgotten’ golf venue (2007)
  • Establish reputation as one of the ‘finest golf estates in Europe’ – and a World Top 100 Golf Course
  • Generate golf tourism from target markets: UK, France, Germany, Scandinavia & Switzerland

Strategy

  • Sustained press release and media relations campaign to generate news & awareness
  • Group press trips for quality golf & travel media generating editorial features
  • Targeting of media publishing international golf course rankings (e.g. Golf World Top 100 Courses)
  • Work closely with Costa Brava Tourism to develop golf tourism

Outcomes

  • Stadium Course ranked in World Top 100 Golf Courses (Golf World)  & No.1 Course in Spain (Top100GolfCourses.co.uk)
  • Awarded IAGTO ‘European Golf Resort of the Year’ (2015)
  • Consistent stream of high quality editorial features generates media value of around £1 million per year
  • Annual golf and real estate sales targets achieved

OLYMPUS DIGITAL CAMERA

“Landmark has done an excellent job, reaching international markets and achieving more than we expected”

Miguel Girbes, Director of Operations, PGA Catalunya Resort