Objectives

  • Optimise The Grove’s reputation as a European Tour tournament venue before and during The British Masters
  • Increase awareness of The Grove brand
  • Position The Grove as a five-star stay and play golf experience.

Strategy

  • Engage with Sky Sports commentators, The European Tour and key influencers before and during the tournament.
  • Engage with players and celebrities before and during the tournament
  • Provide exclusive behind-the-scenes content.

Outcomes

  • Twitter posts received more than 1.1 million impressions, with an engagement rate of 4.25%*
  • Organic reach of content on Facebook was almost 1.3 million
  • More than 50 European Tour players and celebrities posted about their positive experience at The Grove during the week.(*industry average is between 0.5-1.0%)

“The support given to us by Landmark in the run up to The British Masters was second to none.”
Anna Darnell, Director of Golf & Resort Experiences, The Grove