- Optimise The Grove’s reputation as a European Tour tournament venue before and during The British Masters
- Increase awareness of The Grove brand
- Position The Grove as a five-star stay and play golf experience.
- Engage with Sky Sports commentators, The European Tour and key influencers before and during the tournament.
- Engage with players and celebrities before and during the tournament
- Provide exclusive behind-the-scenes content.
- Twitter posts received more than 1.1 million impressions, with an engagement rate of 4.25%*
- Organic reach of content on Facebook was almost 1.3 million
- More than 50 European Tour players and celebrities posted about their positive experience at The Grove during the week.(*industry average is between 0.5-1.0%)