Objectives

  • Deliver high quality, high volume press coverage in target media across the EMEA region
  • Position Yas Links Abu Dhabi as the first and only links golf course in the Middle East
  • Provide the foundation for Yas Links Abu Dhabi to be listed as one of the top golf courses in the World.

Strategy

  • Target key international golf travel and golf course rankings editors with programme of press releases
  • Communicate the unique nature of the Yas Links Abu Dhabi landscape, through a portfolio of new world-class golf course imagery
  • Engage media with the course’s designer, Kyle Phillips, one of the world’s foremost golf course architects.

Outcomes

  • Ranked No. 1 in the region by The National, one of the Middle East’s most prominent newspapers
  • Placed 5th in Golf Magazine USA’s ‘Top 10 New International Golf Courses’ ranking
  • First ever golf club, less than a year old, to have been decorated with the coveted ‘Best Golf Course’ and ‘Best Club’ accolades by Middle East Golfer
  • Included in Golf World UK’s World Top 100 ranking
  • Heralded as the ‘best golf course in the Middle East’ by Golf Course Architecture’s Adam Lawrence.