New landmark deal for world leader

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Club Car is set to expand its influence in the Middle East after agreeing a landmark new deal with distribution partner Luxury Carts.

The world’s largest manufacturer of small-wheel electric vehicles, Club Car is already a leader in the United Arab Emirates market and the preferred brand of numerous prestigious golf venues including The Address Montgomerie, Abu Dhabi Golf Club and Saadiyat Beach Golf Club. It also supplies the world-famous Atlantis, The Palm resort in Dubai. 

From today, Club Car’s diverse range of high-quality, reliable vehicles will be supplied by Luxury Carts, a pioneer in Saudi Arabia and the UAE with a strong client base and an outstanding reputation built over the past 12 years.

Marco Natale, Club Car Vice President, EMEA, said: “This is a very exciting move for Club Car and the start of a new era. We have enjoyed great success in the Middle East over the last 25 years, building a legacy which we can use as a springboard for further growth in the region and to reach new markets.

“This year has been a strange one and there is still a lot of uncertainty, but it has also provided the opportunity for a fresh start; to assess the excellent progress made so far and to look at how we can evolve and continue to offer the very best value to our customers.

“We recognise that some businesses will be booming and some will be struggling currently, and in this situation Luxury Carts is the best partner we could possibly have. The partnership brings together the perfect blend of resources to help everyone. 

Marco Natale, Club Car Vice President EMEA.

“We look forward to beginning this new chapter in Club Car’s Middle East presence and to a long, fruitful relationship with Luxury Carts.” 

Club Car had identified the Middle East as a region in which to accelerate growth, particularly Saudi Arabia with its Vision 2030 project to diversify its economy by developing public service sectors such as recreation and tourism and reducing its dependency on oil. 

In Luxury Carts it has partnered with the strongest golf car operator in the Middle East, which not only has solid financial stability but is already well known to existing Club Car customers. 

Nathan Williamson, Group Executive Director for Luxury Carts, said: “We are delighted to announce our partnership with Club Car. It is a fantastic opportunity for Luxury Carts Group and aligns with the growth strategy we have in place. 

“We have the infrastructure to provide the level of service and support a brand like Club Car requires and we are looking forward to a long and successful business relationship for many years to come.” 

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