Expanded Layering Headlines AW24 For Men & Women
The growth of Original Penguin Golf is a success story that shows no sign of slowing, and its new line of Polar Pete layering in AW24, for men and women, highlights how the brand, with a new visual identity, is building its seasonal appeal across all markets.
Continuing to be showcased at the very highest levels of the game by Open winner and brand ambassador Cameron Smith, Original Penguin Golf is the epitome of intelligent design meeting modern, sharp looks, coupled to dynamic and bold styling.
Highlighting the expansion of Penguin’s layering offering in the men’s line are a selection of key products, including the Lightweight Mixed Media Reversible Vest, a fleece featuring water repellent nylon, side-zip pockets and invisible zip pocket on the chest.
For a slightly warmer day, the new Lightweight Puffer Vest is likely to become an AW24 staple for men. With ultrasonic quilting, a water-repellent finish, and PrimaLoft insulation for added warmth, it’s an eye-catching performance product. A double-ended zip with side zip pockets, and a drawstring toggle at the bottom hem, make it hugely functional too.
Also new, is the Long Sleeve ¼-Zip Colour Block Hoodie featuring a double-layer hood for extra warmth, side-zip front pockets and Aquapel Technology to repel water. Contrasting drawcords and oversized left chest PETE logo give this product a fashionable vibe to take to the fairways.
Addressing the demand for a more relaxed look, the Performance Lightweight Jogger, available in Caviar and Light Iris, provides four-way stretch, zipper and back elastic on the bottom hem, plus covered elastic waistband with a silicone printed gripper. Left leg embroidered PETE logo, and PETE printed pocket bags completes this on-trend introduction.
Taking high-street design trends onto the golf course, the Full Zip Original Printed Wind Jacket is a standout product, perfectly blending fashion and originality. Sporting unique lettering print graphics across the fabric, it also benefits from some practical features, including a concealed hood within the collar for rain shower protection.
The women’s line is rich with new layering products, including the Insulated Woven Full-Zip Jacket benefitting from a water-repellent finish and a left chest PETE heat-seal sticker logo.
An all-new Insulated Vest has been designed withPrimaLoft insulation, and from a practical perspective, side pockets and side knit panels, plus a double-ended zip, make it perfect for the active female golfer.
Extending the new vest theme, the Lightweight Hoodie Colour Block Vest, made from recycled materials, is a single-knit outerwear layering product, with left chest rubberised PETE logo patch.
AW24 MEN’S FASHION – POLOSThe brand continues to also provide a fresh fashion offering of polos and transitional styles which bridge the gap from summer to autumn.
AW24 looks to retro gaming graphics and typography for a range of upbeat prints and patterns. There is a trend called ‘kidult’ gaining momentum right now among lifestyle and streetwear labels with pixelated graphic aesthetics, drawing inspiration from gaming and e-sports, which inspires many of this season’s prints.
AW24 WOMEN’S FASHION – POLOS, DRESSES, SKORTS, LIGHT LAYERING
The women’s collection also sees an injection of colour and fun for this transitional fashion collection – whether polos, pullovers or bottoms.
It takes inspiration from French icons Brigitte Bardot and Catherine Deneuve. The line offers feminine details like pleating and sweetheart necklines contrasted with strong colour combinations, as well as retro florals and optical retro geometrics, all inspired by these strong, feminine heroines.
Helen Willsmer, Brand Director of Original Penguin Golf, commented: “AW24 sees an even greater depth given to layering products across the collections for both men and women. The Polar Pete sub-brand is really resonating across all our markets, retailers and their customers love it, so we have significantly expanded it for this year, and created a comprehensive product line for our retail partners.”
HERO PRODUCTS:
MEN
Lightweight Mixed Media Reversible Vest – Product code: OGKFE028
Long Sleeve ¼-Zip Colour Block Hoodie – Product code: OGKFE027
Full Zip Original Printed Wind Jacket – Product code: OGRFE032
Lightweight Puffer Vest – Product code: OGRFE030
WOMEN
Insulated Woven Full-Zip Jacket – Product code: OGJFE050
Insulated Vest – Product code: OGVFE081
Lightweight Hoodie Colour Block Vest – Product code: OGKFE045
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For further information, telephone: +44 (0)1376 504 395 or email: [email protected]
