With the goal of creating a fun, modern entertainment experience, The Track, Meydan Golf in Dubai has implemented Club Car’s latest Visage touchscreen system with integrated Bluetooth speakers to its new fleet of Precedent golf cars.
The Troon-managed venue is the first outside of America to adopt the new technology, which allows golfers to listen to their personal music playlists, podcasts or even the radio while out on the course, without disturbing other golfers. Club Car tailored the ground-breaking system specifically to the golf industry’s needs, using directional speakers to keep the sound within the car. The result is that other players on the course hear nothing unless they are within a few feet of the vehicle.
“The Track, Meydan Golf isn’t your ordinary golf club,” commented Thomas Rourke, General Manager of the Peter Harradine designed, fully floodlit nine-hole championship course. “Our aim is to get more people into golf, and we look to push the boundaries on how we can promote the game as a fun, modern entertainment experience. The new Visage system and its Bluetooth technology plays a big role in that.
“Golfers used to bring their own Bluetooth speakers to The Track to play music during their rounds,” he continued. “They love the new overhead sound system, giving resounding positive feedback. The pairing of devices is so effortless and it’s very intuitive to use.”
In addition to the audio capabilities, The Track, Meydan Golf is using the latest Visage system to provide golfers with traditional on-course information, such as yardages, pace-of-play and scores, along with video flyovers and pre-recorded ‘How to Play the Hole’ tips. The Connectivity solution also allows the venue to promote clubhouse, restaurant and pro shop deals, as well as relaying important messages to guests.
Thomas added: “I think this new system will be a definite game-changer where ‘resort golf’ is concerned. We believe it will encourage people’s uptake of the sport, help change current perceptions about golf being an old-fashioned and boring game, and ultimately make it a more enjoyable and fun experience.”
The Track, Meydan Golf, managed by Troon Golf, has been a Club Car client since April 2012, working closely with Hydroturf, the Ingersoll Rand brand’s leading Middle East supplier, which coordinated the implementation of the new Visage technology with very minimal downtime.