Original Penguin Golf goes retro for Spring/Summer 2023
Original Penguin Golf, worn by Brand Ambassador and PGA Tour star Cameron Smith, takes inspiration from 80s American lifestyle with its new Spring Summer 2023 Golf Collection for men and ladies, debuting today.
The brand winds back the clock with its Spring Summer ’23 Collection, inspired by nostalgic Summer vibes spent with friends at the beach, playing at the arcade, and evenings out dancing at the nightclub – and harnesses these moments in energetic new collections.
For the beginning of the season, there are a host of lightweight, transitional, crossover pieces, including the performance COOLMAX® Sweater Hoodie and Mixed Media Vest.
The expansive Men’s Collection, in ‘Retro Beach Resort’ and ‘Pete’s in Da Club’ product families, is headlined by an all-new version of the company’s iconic Heritage Polo, featuring an enlarged ‘Pete the Penguin’ logo, mirroring the look of Cameron Smith on the PGA Tour.
Made out of 88% soft-touch recycled polyester and 12% elastane, it retains its clean, sporty look and is a staple piece for the season.
The Ladies’ Collection speaks to athletic and sporty golfers with a young mindset seeking multifunctional clothes that fit every aspect of work, home, and active living, brought together in two vibrant product families, ‘Vogue’ and ‘Retro Fiesta’.
Re-Originals also remain a core component across SS23. Textiles feature at least 30% recycled polyester made from fibres crafted from recycled plastic bottles.
European Brand Director, Helen Willsmer, said: “Original Penguin Golf® is building strong momentum at retail, and SS23 will help us to further amplify the appeal of a brand that continues to capture the imagination of a growing audience of golfers seeking sharper, more lifestyle-oriented apparel.
“The ever-rising popularity of Cameron Smith gives us a phenomenal platform from which to showcase our products and we are genuinely excited about SS23, the depth of product with the Collection, and the very competitive retail terms we can offer our commercial partners.”
Retro Beach Resort
Prints and patterns have been pulled from the 70s & 80s Munsingwear® archives and re-energised into cool summertime conversationals with a retro coastal aesthetic that focuses on ‘Pete’ as the main story character.
Pete’s in Da Club
Colour palettes reference bolder 90s Munsingwear® styles that embrace an exuberant and hedonistic energy of nights filled with dancing, music and cocktails, with more energised patterns.
Inspired by Twiggy who was the face of the 60s, the range features big retro prints, and statement swirls based on chocolate browns and whites with touches of powder blue and vibrant pops of fuchsia.
Punchy psychedelic prints, hypnotic geometrics and trippy linear patterns recall the carefree style of the 60s and 70s that epitomise this delivery. Bold primary colours in fiesta red and blue bring groovy 70s florals to life.