Mid Ocean Club, Bermuda

Mid Ocean Club is Bermuda’s premier private club and rated among Golf Digest’s World’s 100 Greatest Courses. 

Ahead of a major restoration of its historic golf course – the only Charles Blair Macdonald design outside the United States – LANDMARK developed a strategic communications plan to inform and engage members, stakeholders and global media.

Focused on a strategy of ‘Seeing is Believing,’ we created a content marketing campaign to tell the story of the course restoration, led by renowned golf architect Gil Hanse.

Combining a bespoke CGI animation video and voiceover from Gil Hanse, we brought to life the restoration with the architect’s expertise, insight and personal connection to Bermuda.

We also worked closely with the club’s course researcher to reveal a remarkable and historically significant story – the discovery of a 1926 film believed to show the only moving pictures of C.B. Macdonald, the father of American golf course design.

The film was found deep in the archives of the Smithsonian Institution and became a central pillar of a global PR launch that generated in widespread international media coverage, including in Forbes, Golf Digest and on GOLF.com