Perry Ellis Europe: Callaway Apparel & Original Penguin Golf

LANDMARK continues to spearhead EMEA golf marketing and communications for Callaway Apparel and Original Penguin. Through an agile, multi-channel strategy, we consistently elevate both iconic brands across the European golf landscape.

Our pan-European media relations and targeted PR campaigns deliver hard-hitting, measurable business impact. By leveraging deep media relationships across primary markets, LANDMARK consistently generates close to £1 million in annual coverage value for our client.

Precision campaign delivery is central to driving growth. We plan and execute comprehensive advertising strategies across print and digital channels, capturing key golf audiences and building sustained brand awareness in high-priority territories.

Beyond consumer comms, we manage all B2B communications with trade media outlets to maximise retail presence. By amplifying trade awareness, our targeted PR actively supports regional sales managers in nurturing stronger, more profitable relationships with their trade customers.

Seamless international alignment ensures brand consistency worldwide. We maintain a close working relationship with the Perry Ellis International team at global headquarters in Miami, USA, ensuring all EMEA activities integrate seamlessly with overarching global plans and messaging.

As a multi-billion-dollar global apparel giant, Perry Ellis International demands commercial precision and world-class execution. LANDMARK remains proud to be their trusted European communications partner, continually driving prestige and commercial success.