Terre Blanche Hotel Spa Golf Resort, France

Terre Blanche Hotel Spa Golf Resort in Provence is a European Tour Destination and France’s No.1 Golf Resort, featuring a luxury five-star hotel, spa, two championship golf courses and a Michelin-starred restaurant.

On the doorstep of the Côte d’Azur and French Riviera, Terre Blanche offers a unique retreat for discerning golfers and families alike.

LANDMARK was appointed to lead golf PR and media relations, developing a strategic communications campaign to reaffirm Terre Blanche’s position as one of the world’s most sought-after golf destinations.

As Terre Blanche’s trusted golf advisors, LANDMARK provided guidance across golf positioning and activations, alongside developing a comprehensive suite of new key messages spanning both B2B and B2C audiences.

We brought this to life through a multi-media brand information pack, equipping international journalists and partners with the narrative and assets to tell Terre Blanche’s story.

Coupled with a series of press releases, we achieved coverage across international, national and golf-industry media, strengthening the resort’s visibility in key markets.

As a result, the campaign secured €1.3 million in PR value in the first six months, with coverage including a flagship feature in Le Figaro and further placements across leading golf and lifestyle titles.