Retro Florals and Playful Geometric Prints at the Heart of New Spring Summer 24′ Collection for Women

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Retro florals and playful geometric prints are two of the standout themes in the new Original Penguin Golf® Spring Summer 24′ apparel collection for women, revealed today.

Bold artistry and creative flair are key ingredients in the print and graphics for this season, with one large-scale print featuring Pete and friends on the golf course, a whimsical, editorial print in mood-boosting pastel hues. 

European Brand Director, Helen Willsmer, said: “Original Penguin Golf for women continues to appeal to ladies seeking apparel that reinvents the concept of traditional golf clothing and gives it a fresher, bolder, more confident vibe. SS24 uses standout summer hues and modern styling, making it one of our strongest collections to date.”

The brand, known for its unique, humorous and detail-oriented clothing, truly embraces colour for the new line, using soft pastels like Gelato Pink, with pops of Sharp Green, in a first delivery called ‘Season of Love’, evoking nostalgia, calmness, joy and well-being. Colours are then grounded back to Navy and White for those looking for a classic option.

In the ‘Pop Barbie’ 60s-inspired delivery two, which features oversized floral prints and feminine polos, Bright Barbie Pink and Nebula Blue are subsequently introduced as the months get warmer, grounded next to Bright White and Navy to create more character contrast.

These striking colour palettes perfectly harmonise with Original Penguin’s trademark detailing including piping, rib details and highlight blocking, as well as power mesh inserts and cut-outs. 

Fabrics and performance materials have been crafted using sustainable high-quality yarns and eco-friendly technologies under the ‘Re-Originals’ tagline. 

These include luxury recycled yarns with elastane blends, and the use of Repreve©, the world’s leading performance fibre made from recycled plastic bottles.

Moisture-wicking, UPF Protection, 4-way Stretch, and super-lightweight constructions are strong performance attributes across the collection, in addition to comfort details that include tummy control in all bottoms and soft, elastic gripper tape on the inside of all shorts for skirts and dresses.