Customer communications, talking directly to customers, as a B2B golf industry brand or a B2C golf destination targeting golf travellers, is critical. In a competitive market, maintaining a sales dialogue can be the key to repeat business and customer loyalty.
Customer communications shouldn’t just be about offers and e-blasts. It should reflect your brand story and include relevant content, delivered in the right format, at the right time. Your communications need to engage your customers in a real and effective way.
Landmark’s skilled creative team is experienced at producing both B2B and B2C communications, including printed and digital newsletters with full analytics for precise results measurement.
Our B2B customer communications includes work for European Tour Properties, PGA Catalunya Resort and Club Car. Our work with Club Car includes creation of e-newsletters which link directly to a bespoke microsite, hosting rich content, including video.