PGA Catalunya Golf and Wellness

Return to work

PGA Catalunya Golf and Wellness is the No.1 golf resort in Spain, according to Golf World and Today’s Golfer magazine.


Golf and Wellness

Coinciding with the opening of its new Wellness Centre,  Landmark worked with the resort on strategic brand respositioning and new messaging: ‘Play Well, Stay Well, Live Well’.


Golf’s new sales messages

Supported by market research and insights, Landmark is helping the European Tour Destination redefine the language of golf highlighting golf’s important mental, physical and social wellbeing benefits.


Activation

Landmark helped activate the brand repositioning by executing an integrated brand communications strategy and plan including website, blog and social media content, as well as PR and advertising.

Return to work