A boutique brand marketing, communications and PR agency specialising in golf

We are trusted partners to luxury resorts, private clubs and international organizations. We develop brands, strategic marketing campaigns and craft captivating content for the digital age. Our brand communications and experiences bring brands closer to their customers.
Services
Marketing
Brand Creation & Messaging
Video & Creative
Content Marketing
Social & Digital
PR & Media Relations
Customer & Member Communications
B2B Communications & Creative
Events & Experiences
Market Research & Reports
Team
Gary Firkins
FounderGary has over 30 years’ experience working in media – and a lifetime’s experience in golf. A former deputy editor of Golf World magazine, Gary founded LANDMARK in 2003. He is hugely experienced in managing marketing and communications campaigns for global golf businesses, and was part of the Grayling/LANDMARK team that successfully managed international PR for The 2014 Ryder Cup at Gleneagles. Gary is a cousin of the late Bernard Hunt, an eight-time Ryder Cup player and Captain in 1973 and 1975.
John McKenzie
CEOJohn has been with LANDMARK since 2008, and has 35 years’ experience of the specialist media industry and is a former managing director of Bauer Media, one of the world’s largest privately-owned media businesses, with media assets across the globe, reaching 200m customers in 14 countries. Prior to senior management roles and early in his career, he was associate editor of Today’s Golfer, the UK’s largest golf media brand. John continues to advise a host of market-leading golf businesses, resorts and brands. Among many successes, he has played a leading role in positioning Gleneagles in Scotland as the world’s #1 golf resort beyond US shores.
Manuela Whittaker Seymour
Business DirectorManuela is a highly trained PR professional and marketing campaign planner with a rich level of experience in B2B and technology markets. Manuela is French-educated and speaks fluent Spanish, French, English and Arabic. She consistently delivers impressive results for some of the world’s top golf destinations, including World Top 100 Resort, Heritage Resorts & Golf in Mauritius and Camiral in Spain, host venue of the 2031 Ryder Cup.
Michael Roberts
Digital Director
Sarah Gwynn
Head of Media & CommunicationsSarah has built a vast network of global golf and lifestyle media contacts over the last 16 years. She was a senior press officer for the Ryder Cup, European Tour and IMG, and has proven expertise positioning world-class venues and brands through her ongoing direction of European Tour Destinations and Club Car.
Jelina Fernando
Account DirectorJelina specialises in resort clients, earning high-value media coverage and leading campaigns for clients including Camiral, Gleneagles, Arabella Golf Resort Mallorca and Heritage Resorts & Golf. While studying for an MBA, Jelina played college golf in the USA, and worked at Medinah Country Club.
Julia Baker
Account Director
Luc Affleck
Senior Account Executive
Eddie Wurr
Account Executive