Objectives

  • Reach B2B customers and prospects in golf (golf resorts and courses)
  • Engage target audience with relevant, creative content
  • Communicate product technology, reliability and bottom line business benefits of a Club Car fleet

Strategy

  • Created digital microsite capable of hosting variety of content, including videos, news and features
  • Created bespoke B2B e-newsletter sent to customers, linking to Club Car TV
  • Encouraged all personnel and channel sales partners to link to platform as part of ongoing sales dialogue

Outcomes

  • Platform quickly became a valuable resource and reference for sales team
  • Practical content engaged customers, proactively complementing brochure-style corporate site
  • Effective connection with e-newsletter has led to a constant and consistent sales dialogue

<> at Gleneagles on September 24, 2013 in Auchterarder, Scotland.