love.golf case study
Landmark has played a key role in the development and launch of love.golf, a new all-female group golf coaching programme led by Fellow PGA Professional Alastair Spink and supported by Syngenta as part of its ‘Unlocking Golf’s True Potential’ thought leadership campaign.
The key objective was to develop and launch a new, commercially sustainable golf coaching programme, consistent with the findings of Syngenta’s market study into female participation, and putting ‘research into action’ to demonstrate how to grow golf successfully.
Landmark identified and engaged Alastair Spink as a suitable partner for the project and wrote the strategic business and marketing plan. Landmark also helped develop the brand, planned and produced marketing collateral and co-managed a 3-month pilot programme, including training workshop.
The pilot programme has now been extended to 50 PGA Professionals in 2016 and Landmark is playing a central consultative role as well as co-project management, helping oversee the development of a new e-commerce website, coach and customer recruitment and all communications.