Objectives

  • Launch new Syngenta market research report on female participation in golf
  • Engage golf industry leaders and discuss solutions on how to increase female participation
  • Position brand as thought leader and proactive contributor to the golf industry

Strategy

  • Landmark organised ’roundtable’ summit for golf industry leaders at prestigious London venue
  • Professionally presented and moderated by Landmark’s Gary Firkins
  • Produced video, with testimonials, to share with industry stakeholders and generate post-event publicity

Outcomes

  • More than 30 industry leaders attended, including representatives of England Golf, Scottish Golf, IMG, The European Tour, Ladies European Tour, GCMA, UKGCOA
  • Video syndicated to golf trade media and receives close to 1,000 views on YouTube
  • Event and report generates significant media coverage and results in invitation to present findings at GolfBIC, GCMA Conference and HSBC Golf Business Forum